Reddit marketing agency
We help B2B and consumer brands take part in the Reddit conversations their buyers already trust - organically, inside the rules, and in a way search engines and AI assistants pick up.
No fake accounts, no bought upvotes, no astroturfing — here is why.
Tell us your category and we will come back with the threads your buyers are already reading, the subreddits where you are allowed to take part, and the three moves we would make first.
Three things happened at once, and together they changed where buying decisions get made.
When a search result looks like an affiliate roundup, people go looking for a human who has actually used the thing. Reddit is where they go, and the thread they land on is usually years old and still being read.
For "best X", "X vs Y" and "is X worth it" queries, a Reddit thread is frequently the result sitting above your own landing page. You cannot outrank the conversation. You can be a useful voice inside it.
Answer engines lean on forum discussion for opinion-shaped questions, because that is where the opinions are. If your product is absent from those threads, it is absent from the answer the buyer is shown.
Six services. Most engagements start with one or two and add the others once there is a reason to.
Disclosed, genuinely useful participation in the communities where your buyers already are.
Organic growthLaunch and run a brand-owned subreddit that people actually post in.
Subreddit managementPaid campaigns that survive the comment section.
Reddit AdsBe in the threads that outrank your landing pages - and in the AI answers built from them.
Reddit SEOA launch moment on Reddit that does not become a cautionary screenshot.
AMAs and launchesKnow what Reddit says about you, and respond to it well.
Monitoring and reputationReddit punishes marketing that pretends not to be marketing, and the punishment lands on your brand, not on an agency’s throwaway account. So the method is built around what is actually allowed.
No sockpuppets, no vote manipulation, no paid upvotes, no comment rings. It violates Reddit’s content policy, it gets domains site-wide banned, and the recovery costs more than the campaign ever earned.
When we comment on behalf of a client, the account says who it works for. Counter-intuitively this performs better: Redditors are fine with a vendor who is upfront and useful, and merciless with one who is caught pretending.
Every subreddit has its own self-promotion rules, and most have a ratio. We document them per community before anything is posted, and we work the ratio honestly rather than gaming it.
The comment has to be worth reading by someone who will never buy from you. If it is not, it gets removed, downvoted, or worse - remembered.
Four phases. Every artefact is yours, written so your team could run it without us.
Before anything is posted, we read. Every mention of your brand, your competitors and your category across Reddit’s history, sorted into what people praise, what they complain about, and what they ask for and cannot find.
You get: A teardown document and a shortlist of communities, ranked by opportunity against difficulty.
We turn the research into a playbook: who speaks, from which accounts, in which communities, how often, and what they are allowed to say. This is also where the disclosure language and the escalation path for anything sensitive get agreed in writing.
You get: A Reddit playbook your team can read in twenty minutes and argue with.
The operating rhythm. We monitor for new threads daily, draft responses, get anything sensitive approved, and post at the cadence the plan sets. Where ads are running, the same messages are tested paid and the winners feed back into the organic side.
You get: A steady, visible presence, and an inbox that is never surprised.
Reddit’s payoff is unusual: a good thread keeps earning for years, and the work gets cheaper per result over time. Quarterly we look at what the back catalogue is still producing, refresh the threads that rank, and decide where the next quarter’s effort goes.
You get: A compounding asset, and an honest answer about whether it is working.
The playbook changes a lot depending on what you sell and who has to be convinced.
What we have worked out, written down.
Answer engines lean on forum discussion for opinion-shaped questions. If your product is absent from those threads, it is absent from the answer your buyer is shown.
They are not competitors - they solve different problems. A comparison on intent, targeting, creative and measurement, plus when to start with each.
Three tiers of rules, the four behaviours that cause permanent bans, and a week-by-week sequence for entering a community without becoming the example in its wiki.
Yes - and Reddit sells ads, so it would be strange if it were not. What is not allowed is deception: fake accounts, vote manipulation, and spamming the same link across communities. Individual subreddits then add their own self-promotion rules on top, and those are the ones that catch most brands out. Our entire method is built on reading them first.
Either, and often both. Founder-led commenting from a real, disclosed account tends to perform best, so where a founder or subject expert is willing to spend 20 minutes a week, we draft and they post. Where they are not, we operate a disclosed brand account. What we will not do is create an account that hides who it belongs to.
Organic Reddit is slow to start and slow to decay - the opposite shape to paid. Expect the first weeks to be research, account standing and a handful of genuinely useful comments, with meaningful referral traffic and thread rankings arriving over a few months. Reddit Ads can be live in days if you need something faster while the organic side builds.
No, and nobody honest does. Votes come from strangers and rankings come from Google. We commit to the work, the cadence and the reporting, not to a number that only Reddit’s users can decide.
That is one of the most common reasons brands call us, and it is fixable more often than it feels. The response is rarely to argue in the thread - it is to answer the underlying complaint publicly, get the fix documented, and build enough genuine presence that the negative thread is no longer the only thing a searcher finds.
A teardown is free, takes us a few days, and is yours whether or not you hire us.