Who we help
Reddit marketing for consumer apps and marketplaces
Apps live or die on word of mouth, and a meaningful share of that word of mouth now happens in public, on Reddit, where the thread outlives the app store review by years.
Reddit is unusually good to apps for one structural reason: there is a community for almost every use case an app could serve, and those communities routinely ask which app to use. It is also unusually harsh, because app marketing is the most common form of spam those communities receive.
The three moments Reddit matters most
Pre-launch
Building standing in the communities that care about the problem, months before there is anything to download. Nothing else you do at launch will matter as much.
Launch
A post in the right community, written as a builder rather than a marketer - what you made, why, what is not finished yet, and a genuine request for criticism. Ads behind it where the community is large enough to be worth reaching twice.
Retention
The ongoing loop: people explaining publicly why they stopped using it. This is the most useful churn research available anywhere, and it is free.
Two-sided marketplaces
Marketplaces have a specific Reddit problem: the supply side is usually organised into communities that are openly hostile to platforms, and with reason - fee changes, algorithm changes and account bans get discussed there in detail.
Ignoring those communities does not make them quieter. A platform representative who is present, named, and able to get a specific account unblocked converts the most hostile channel into the most credible one. It requires real authority to act, which is why we insist on it before starting.
Review-bombing and pile-ons
Consumer apps attract coordinated anger faster than any other category: a pricing change, a redesign, a removed feature. Our default is a named human responding within hours with the actual reasoning, including the commercial reasoning, and the specific thing that will and will not change.
What fails, every time, is a support-macro reply from a brand account. It reads as contempt and it becomes the screenshot.
Questions we get asked
Can we post our launch in a big subreddit?
Only where the rules allow it, and most large communities do not - or they restrict it to a weekly self-promotion thread nobody reads. The realistic launch plan is several smaller, relevant communities where the post is genuinely on-topic, plus ads for reach.
What about games?
Games are the clearest case for building a community of your own alongside participation elsewhere - players expect a subreddit, they will create one without you if you do not, and a developer who posts patch notes and answers in the comments is the norm rather than the exception.
Our app has a lot of one-star reviews from a recent change. Where do we start?
With the change, honestly. Reddit will not be argued out of a position it holds for a real reason. We start with monitoring to establish what the actual complaint is - it is often narrower than the noise suggests - then a named response, then presence.
Often paired with
Launching something?
The groundwork starts months before the date. Talk to us early.